When I think of luxury, I don’t picture designer logos or catwalk trends. I picture a beautifully made tweed jacket that fits like a glove and lasts for years. I’m a lover of accessible luxury: pieces that feel special and are of high quality, whilst being affordable and wearable. These could include investment pieces that we save up for, as well as little luxuries that we can treat ourselves or our loved ones to.
In this post, I’ll define what accessible luxury means for Harradine’s Country, and why it matters for women building a timeless rural wardrobe.
If my vision for accessible luxury resonates with you, I’d love to keep you in the loop. Join my email list and get an exclusive welcome offer when we open for business in the autumn.
The textures and tones that inspire the pieces I plan to stock for my opening collection, coming this autumn
Rethinking Luxury in Fashion
Typically, “luxury” is associated with logos, exclusivity, and a whopping great price tag. For me, true luxury is something very different.
When I think of luxury, I think of natural materials that age well. I picture carefully crafted pieces that fit superbly and are made to last. I think of practical, wearable, but beautiful items that enhance everyday life. When I think of luxury, I picture craftsmanship, care, and curated collections, not “look at me” hype that goes out of fashion.
What Makes Luxury Accessible?
Luxury doesn’t just mean “expensive”. What even is expensive? I would argue that spending £50 on five dresses that you wear a couple of times is far more expensive than spending £250 on a dress you wear again and again, for years to come.
My aim with Harradine’s Country is to stock a mixture of investment pieces that will earn their space in your wardrobe, alongside gift-worthy accessories that make thoughtful but affordable presents for yourself or someone else.
The pieces I choose to stock will offer great value with their longevity and versatility, and feel good to wear any day of the week, whether you’re in the office, at the horse trials, or out on a long walk in the countryside.
If you’re building a wardrobe to last years — not just a season — you’re in the right place. Subscribe to my email list for early access and an exclusive offer when we open in the autumn.
Why Quality Matters in a Rural Wardrobe
Rural life requires clothing that’s practical, durable, and timeless. Countrywear isn’t just an aesthetic — it needs to work. Whether you’re in the office or in the great outdoors, your country wardrobe will need to offer waterproofing, warmth, and movement. It needs to do all this, whilst being elegant and refined.
I’m aiming to curate pieces that blend rural practicality with understated style.
Stocking Brands that Care
I’m committed to only stocking independent British brands, and at least 50% of my launch collection will be made in the UK. This is because I want to choose brands for quality craftsmanship, ethical manufacturing, and a passion for slow style and timeless design.
By partnering with independent British brands, and sourcing British-made pieces, I’m building a country clothing shop where every piece has a story.
If you’re an independent British brand creating timeless countrywear, I’d love to hear from you. Register your interest here and I’ll be in touch.
Explore Harradine’s Country
Why I’m Building a British Country Clothing Retail Store: An honest introduction to my mission and who this store is for. If you want to understand the ethos behind Harradine’s Country, start here.
Is 100% British-Made Fashion Possible? Why I’m Starting with What’s Realistic: Why I’m starting with 50% UK-made and what it’ll take to increase that over time. Transparency matters. This post explains my long-term vision.
Accessible Luxury; Timeless Country Style
Accessible luxury is all about curating pieces made with care, worn every day, and loved for years. This is what I look for in accessible luxury, and I’m building a shop for women who feel the same.
If you love timeless style and hate fast fashion, then sign up to my email list to be the first to know when we open. You’ll get first access to my launch collection, plus a special welcome offer.
And if you’re an independent British brand that shares my vision, I’d love to discuss stocking your pieces. Register your interest here.